Accudata needed to funnel net new customer appointments and profiled future appointments into their pipeline to augment their fiscal year earnings in order to meet and beat expectations.
Target Market
Verticals: All (no EDU or Gov)
Size: 200-4,000
Decision Makers: IT decision makers
Timeframe: Appointment within 3 months
Budget: Approved budget or upcoming project
Data Source: Rainmaker's Prospect Intelligence database
Goal
Rainmaker's goal was to deliver the channel partner's value proposition, obtain a budget, authority, need, and timeframe for any security related projects they support. Rainmaker was responsible for setting 25 new appointments for the sales team to close. Once the appointment is set it is delivered through Rainmaker's proprietary lead management system (Leadworks). Within their custom portal, Accudata could view and manage their pipeline, leave specific feedback/ROI information, or export into their own CRM for future campaigns.
Our Solution
Plug in our trained sales development team who understand core technology solutions, how to profile for decision makers, and how to set appointments with those decision makers. The sales development team works within our Leadworks CRM and deliver the appointments real-time so the Accudata team can close out their fiscal year strong.
Our Results
Rainmaker was able to deliver 25 appointments within 4 weeks as well as 25 pipeline opportunities (project >12 months). In order to achieve these results Rainmaker called ~2,000 accounts and had meaningful dialogue with 270 IT decision makers. All 270 contacts were profiled and flagged for future marketing campaigns and provided valuable market intelligence which helped Accudata plan for their upcoming quarterly marketing activity.
